Food is one of the largest sources of greenhouse gas emissions for hotel groups like the Ligula, owned in part by Fastighets AB Balder, which operates the ProfilHotels, Motel L, and Collection hotel brands. That’s why many hospitality and food service groups, including Accor, Scandic, Radisson Hotels, Comwell, Marriott, Capsule Hotel, IHG, Dossen, Langham and Elong, have set clear, public protein-transition goals to reduce their food-related emissions.
But Ligula has failed to take this basic step — continuing to ignore one of its biggest sources of emissions, despite claiming to care about sustainability and climate change.
The next decade will determine how severe climate impacts become. Rising temperatures already contribute to a large number of deaths globally each year, and heat-related fatalities are projected to increase sharply in the coming decades. Those most at risk are not abstract statistics; they are older people, young children, pregnant women, individuals with chronic illnesses, and those who are living in poverty.
Climate change is also accelerating biodiversity loss to levels unseen in human history, pushing wildlife past their limits. At the same time, biodiversity loss worsens climate change as damaged ecosystems lose their ability to buffer heat, floods, and droughts. This destructive cycle is already underway.
Ligula influences these outcomes every day through what food it buys, serves, and promotes to guests like you and me.
Many other hotel groups have already set clear, measurable public targets on protein diversification, rebalancing the share of animal- and plant-based proteins across their menus, recognising that such a shift is one of the most effective ways to lower their food-related emissions. From Radisson Hotels, Accor, and Scandic, to many others, such policies are becoming the new norm for hotel groups that take climate action seriously.
But Ligula? It has done nothing on the issue, failing to set clear public policy targets on one of its largest sources of greenhouse gas emissions.
We reached out directly to Swedbank, providing clear information of the cruelty they are enabling through their investment in Ligula. No response. No action. Just silence.
While responsible investors are pushing companies to modernize and set clear, measurable public targets on protein diversification, rebalancing the share of animal- and plant-based proteins across their menus, Swedbank is doing nothing. By continuing to back Ligula, they are sending a clear message: profit is more important than saving the planet.
The longer they stay silent, the clearer it becomes — Swedbank isn’t just standing by. They’re standing in the way of progress and humanity.
It’s time for Ligula Hospitality Group to do what others have already done: set a clear policy to address this critical source of its greenhouse gas emissions.